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About.

Collaboration. Communication. Concept. Connection. Competition. Complement. Community.
Cojective.
Cojective = Collaborating to achieve your business objectives 

Your Partner

Jolene Parisio, MBA
Founder and Managing Director

Best known for her creative problem solving and ability to make a big marketing impact from small budgets, Jolene has spent over 20 years working in the marketing field at Fortune 200 and 500 companies. Confident in leading global marketing teams while also comfortable sharing her knowledge with start-ups and small companies. Jolene has honed her skills leading well-known industrial brands, including Genie brand of equipment products and big truck brands Kenworth and Peterbilt. Accomplishments include redefining decade-old brands and driving digital transformation leading to company historic revenue highs. ​
​"I have had the honor to work with Jolene on numerous product launches.  She consistently manages integrated campaigns that create maximum ROI on the marketing investment. Jolene has the unique ability to understand complex, technical businesses and can develop effective positioning to gain awareness.  This has led to increased sales and improved brand presence.  She creates a big bang on a limited budget and is an excellent partner on any marketing project."
   - Karen Stash, former CMO, VP in Engineering/Manufacturing Companies
“Jolene totally transformed the Genie Marketing Team. Her leadership was directly responsible for executive comments such as "this is the best, most effective Genie Marketing program in 50 years." Jolene's team launched more new products, more customer initiatives and more campaigns than any team in Genie history. The business results were tangible and measured. She has a unique ability to propel a brand to the top of the market stack and keep it there within a shoestring budget.”
        ​   - Brad Allen, President of AditNW and Former Genie Vice President
A lifelong learner, Jolene earned her MBA from Seattle University. Previously she attended the University of Washington, where she double majored in Economics and Sociology. Jolene completed the Kellogg Women's Senior Leadership Program at Northwestern University. 

Jolene is a recent graduate of the Kellogg Chief Marketing Officer (CMO) program at Northwestern University. During this year long program Jolene gained skills from the top global professors in the marketing field. 

When she's not making marketing mayhem, you can find her on the tennis courts, globe-trotting, snuggling her dog, or giving back through volunteering.

Your Extended Marketing Team

Just like brands, you shouldn't be all things to all people. 
I have great experience, but I'm humble enough to say I'm not an expert in all things marketing.  I've spent years developing relationships with marketing professionals who are experts in their field. Together we will get results for your specific marketing needs.
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